Sany’s “New Quality” Concept，Don’t go overseas, Will be out!
August 21,2024
"Promote the high-end, intelligent and green manufacturing industry" and "Innovate the allocation of production factors to allow all kinds of advanced and high-quality production factors to flow smoothly to develop new quality productivity". China's manufacturing industry is moving towards "new" in full swing.
From a global perspective, new quality productivity is the key to winning future international competitive advantages and initiative. As a leading enterprise in the equipment manufacturing industry, Sany Group vigorously promotes its globalization strategy with the determination of "going overseas or being out of the game". Through global resource allocation, it actively cultivates and develops new quality productivity and accelerates the improvement of Sany's globalization level.
Xiang Wenbo, chairman of Sany Group, said that Sany's past "internationalization" strategy was to simply sell products produced in China overseas, and the current "globalization" strategy is to turn product exports into industrial exports, allocate R&D, manufacturing and other resources on a global scale, further promote localization, and better meet the needs of global customers.
Global product development
"Our external circulation market is mainly concentrated in developed regions in Europe and the United States. If we do not have high-end products to enter these global high-end markets, we will have no foothold in the main battlefield of globalization." Xiang Wenbo said.
In the past, Sany mainly carried out product design and development in China. Now, Sany has established a "1+5+N" global R&D system to develop products required by customers in different regional markets according to their needs, and support the continuous breakthrough of high-end products with new quality productivity. In 2023, dozens of overseas large equipment and European and American products will be launched, product certification will be accelerated simultaneously, and the model coverage rate will be greatly improved.
Since the beginning of this year, Sany Group has made frequent good news in the overseas market, winning the world's largest single order of 80 electric container trucks in Saudi Arabia, the largest order of 2,000 excavators in Indonesia, and the SY215E debut in the Netherlands to achieve a new breakthrough in the sales of European electric excavators...
Global Organizational Layout
The development of new quality productivity on a global scale is not only reflected in technological innovation, but also in comprehensive innovation of organizational structure, management model, etc.
In order to establish sustainable global business capabilities and support the realization of the company's overseas business strategy and goals, in 2023, Sany will comprehensively promote overseas organizational changes. Overseas business will implement the organizational form of "platform empowerment + elite combat", and set up overseas regions and national regions as the overall strategic planning and empowerment platform at the regional level. Based on the basic principle of maximizing the overall interests of the company, it provides services, empowerment and supervision for front-line combat organizations.
The "double first" strategy of platforms and combat units supports and promotes each other, greatly improving Sany's overseas combat efficiency.
In July this year, with the joint efforts of platforms and combat units, 102 major customers from 35 countries in four regions of SANY Africa, including South Africa, Nigeria, Angola and Kenya, returned to the company to gain an in-depth understanding of SANY's mature system and overall advantages in R&D, manufacturing and services, enhance trust and explore new areas of cooperation. It is expected that the sales of the Africa region will exceed 4 billion yuan in 2024.
Globalized manufacturing
In recent years, Sany has actively promoted the layout of overseas localized manufacturing, and replicated and promoted the domestic intelligent manufacturing experience to the world, leading the global manufacturing transformation with new quality productivity. By the end of 2023, Sany has 15 overseas factories completed and put into production, and at the same time established a global production control center in China to coordinate the management of various factories around the world.
Among them, Sany Indonesia Factory is the first overseas "lighthouse factory" in China's construction machinery industry. It combines the core achievements of Sany's more than 40 intelligent manufacturing factories in China, and runs through the concepts of intelligent, flexible and green production of Industry 4.0. The first phase started construction in March 2020 and was completed and put into production in 2022. It mainly produces 13-ton to 55-ton excavators for the Southeast Asian market, with an annual production capacity of 3,000 units. The second phase started construction in September 2023, mainly producing excavators, wide-body vehicles and other equipment. The first SKT105A wide-body vehicle rolled off the assembly line in May this year.
Currently, Sany is building new overseas factories in Uzbekistan and other places, and expanding factories in India, Indonesia, South Africa and other places.
Through global resource allocation, Sany's globalization level has been continuously improved, achieving its best overseas operating performance in history in 2023 and maintaining strong growth in the international market in the first half of 2024.
Source : www.51cm.com
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