Heli Forklifts Enters a New Phase of E-commerce Operations with Full-Domain Stre
June 25,2026
If the past year was the year of gathering momentum and starting from scratch for Heli's e-commerce business, then 2026 is the key year for the brand's e-commerce to achieve large-scale, systematic, and high-quality development. Currently, the company has completed the official flagship store layout on three major e-commerce platforms: JD.com, Taobao, and Douyin. JD.com focuses on high-end large customers, Taobao serves small and micro businesses, and Douyin mainly targets public traffic and potential customer groups. With exposure and traffic attraction, and empowering offline as the core, it achieves growth through full-domain linkage. This comprehensive channel upgrade has broken the traditional manufacturing and marketing barriers, building a "online traffic attraction, offline service" collaborative model, and has also laid a solid foundation for the brand's subsequent development in cross-border e-commerce and global online market layout.
Outstanding performance across multiple platforms, data leads to highlight the brand's hard core strength
Relying on refined online operations, Heli's JD.com, Taobao, and Douyin, the three major e-commerce platforms, have achieved comprehensive breakthroughs in sales, voice, and reputation, with eye-catching operational results, fully demonstrating the foresight and effectiveness of the brand's digital transformation strategy.
Heli e-commerce platform
JD.com platform remains at the forefront of the industry with continuous sales leadership
This year, Heli has added an official flagship store to its existing JD.com self-operated flagship store, further improving the layout of the high-end market and expanding traffic channels. The platform's operating performance has achieved a leapfrog growth, with monthly sales increasing from hundreds of thousands of yuan at the beginning of the year to nearly two million yuan in May, showing a strong growth trend. The brand has long been at the top of JD.com's forklift category sales, topping the category's hot sales list during the 618 peak 28-hour promotion. As of June 18, the overall sales volume on the JD.com platform in 2026 has reached the ten million level, continuing to lead the industrial product e-commerce track.
Taobao platform quickly increases volume, remaining at the forefront of the industry
Heli Forklift's flagship store officially joined the Taobao platform on April 9, quickly gathering loyal customers and opening up the online market with the brand's deep accumulation and platform traffic advantages. As of June 18, the platform's cumulative sales have broken the million yuan mark, and during the 618 promotion, it successfully entered the platform's 【Handling/Storage/Logistics Equipment】list TOP2. Moving forward, the company will continue to cultivate the Taobao channel, standardize the operation order of agents, purify the platform market ecology, and continuously improve the brand's online voice and market share.
Douyin platform innovates to break through, content empowers full-domain customer acquisition
On May 27, Heli's official Douyin flagship store officially went live, adopting a dual-drive model of "short video planting grass + regular live broadcasting". The 618 special live broadcast focused on launching the new CBD15/20-H electric forklift of the Wind series, accurately matching the needs of lightweight warehousing and handling, with a total viewing of 122,000 person-times. Next, the company will implement Douyin local life operations in 28 provincial marketing companies nationwide, build a full-domain Douyin sales network, empower offline outlets to enhance local customer acquisition, penetration, and conversion capabilities, and activate new potential for domestic sales growth.
"Full-domain linkage, e-commerce starts anew"
Deep digital cultivation starts a new journey, and e-commerce operations open up a new situation. From trial water on a single platform to full matrix full-domain landing, Heli e-commerce has completed a leapfrog upgrade from starting exploration to large-scale, systematic development. In the future, the company will continue to cultivate refined e-commerce operations, iterate product matrices, optimize service systems, innovate digital marketing models, deepen online and offline collaborative empowerment advantages, continuously activate domestic sales growth momentum, and help Heli brand and e-commerce business achieve high-quality development.
Source : www.51cm.org
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