Media Spotlight: Zoomlion Deepens Global Market Integration, Over 1100 Overseas
June 27,2026
As the market evolves, the competitive logic in the global high-end equipment manufacturing industry is shifting from merely exporting equipment to a comprehensive competition across the entire industry chain, with independent R&D capabilities becoming the key to enterprises capturing the global track.
At the recently held Zoomlion 7th Science and Technology Innovation Conference, a set of significant R&D data outlined the company's global innovation layout achievements: from the beginning of 2014 to the end of 2025, Zoomlion has cumulatively developed and launched nearly 2000 new products, with over 1100 being overseas products; in 2025 alone, the number of customized new products developed for overseas markets reached over 230. To date, the company's export products have won nearly 1500 international authoritative certifications and have participated in and led the formulation of more than 40 international industry standards, gaining a say in the global equipment manufacturing standard system.
▲ Product groups displayed at Zoomlion's 7th Science and Technology Innovation Conference
Behind the impressive data is Zoomlion's strategic leap from "product export" to "localized R&D implementation," with a comprehensive global innovation system as the core support. It is understood that each of Zoomlion's main business divisions has established dedicated overseas R&D departments, with more than half of the R&D team focusing on overseas market demands; the company has also built 13 overseas R&D and manufacturing bases, continuously strengthening localized R&D and localized production capabilities, accurately matching the needs of different regional construction scenarios, and building a full-chain industrial system covering R&D, production, sales, and service, to deeply cultivate the global market.
The various exclusive customized equipment displayed at this Science and Technology Innovation Conference directly confirm the core value of localized R&D. For European urban construction scenarios, Zoomlion has developed a 36-meter concrete pump truck, controlling the total weight of the machine within 25.85 tons, optimizing the overall length of the machine and the span of the unfolded legs, taking into account urban road traffic restrictions and the needs of small construction sites; the ZE145GUB crawler hydraulic excavator, equipped with a full electric control system and a three-section arm structure, with its small turning radius and high-precision control advantages, perfectly fits the European old city renovation and narrow site construction scenarios.
For the special environment of high temperatures and sand in the Middle East, Zoomlion's R&D approach is tailored to local conditions: the four-axle 12-cubic-meter concrete mixer truck strengthens heat dissipation, corrosion resistance, and durability design, calmly dealing with high temperatures, sand, water scarcity, and unpaved road conditions; the ZRT900V532-1 high-end off-road tire crane is specially adapted to 55°C extreme high-temperature environments, enhancing desert passage performance, and meeting local special lifting requirements.
▲ Zoomlion products under construction in Saudi Arabia
Whether in the European or Middle Eastern markets, Zoomlion's overseas products are not a simple copy of mature domestic products, but start from the target market's regulatory standards, regional conditions, and core customer needs for R&D, accurately solving local construction pain points, thereby driving overseas market growth.
The underlying logic of localized R&D has been fully transformed into impressive global business performance. In 2025, Zoomlion's overseas business revenue reached 30.515 billion yuan, a year-on-year increase of 30.52%, with overseas revenue accounting for 58.56% of the company's total revenue. Today, Zoomlion's products are sold in more than 170 countries and regions worldwide, with more than 430 overseas marketing service outlets and more than 220 overseas spare parts warehouses, continuously improving the localization of overseas operations.
Looking at the development process of the global high-end equipment manufacturing industry, the core of the first half of the competition was whether the product could successfully "go out," while the core of the second half is whether the company's innovation system can deeply "take root." Thousands of overseas new products and nearly 1500 international authoritative certifications are not only the report card of Zoomlion's global R&D layout but also a strong testament to Chinese high-end equipment manufacturing enterprises deeply participating in the global high-end market competition with hard-core innovation strength.
Source : www.51cm.org
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Tags : Zoomlion overseas products R&D localiz
