After six editions, what has the XCMG International Customer Festival achieved?
May 24,2024
On May 21, the 6th XCMG International Customer Festival came to an end.
In 2019, the "First XCMG International Customer Festival" was successfully held, setting an industry precedent. Today, XCMG International Customer Festival has become a window for foreign business friends to witness XCMG manufacturing and appreciate the style of Xuzhou.
In four days from May 18th to 21st, more than 1,200 XCMG international customers from more than 60 countries around the world gathered in Xuzhou, walked into XCMG Group, and experienced the unique charm of "China's Construction Machinery Capital" up close.
The first scenario marketing "Super SHOW" comprehensively displayed the super product lineup of construction machinery and fully demonstrated the beauty of XCMG's power; all main engine companies opened their doors to welcome guests, inviting merchants to enter the assembly line and witness the "intelligent manufacturing" process of the important equipment of the great power. Overseas merchants experienced the culture of the Han Dynasty in the famous historical city and tasted the Chu style and Han charm; they walked into the Jiawang Zhuyu Valley, participated in a gathering under the stars, and enjoyed the "Xugong Night"...
From "going out" to "inviting in", from setting up only one venue to taking the main venue in Xuzhou as the core and radiating to multiple sub-venues around the world, from enterprises taking the lead in promoting orders and strengthening brands, to developing long-term layouts on a regular basis. Amid changes and changes, industries, industries, and cities have become more deeply connected because of this event.
A customer festival makes a company popular
Why hold an International Customer Festival?
Liu Jiansen, Vice President of XCMG Machinery, said that around May 20, 2019, more than 300 customers from 22 countries around the world gathered in Xuzhou. From "going out" to "inviting in", XCMG will become more and more internationalized. , why not just name this observation event "The First XCMG International Customer Festival"! Unexpectedly, it created the first Customer Festival in China's construction machinery industry.
Based on the successful experience of the previous five XCMG International Customer Festivals, this Customer Festival has been comprehensively upgraded, with the main venue in Xuzhou as the core, and overseas branch venues in Germany, Turkey, Japan and other countries as sites, radiating around the world, and becoming an industry-leading Top notch event.
Today, the XCMG International Customer Festival has become a platform for Xuzhou to expand opening-up and cooperation, build an internationally competitive advanced manufacturing cluster, and enhance the visibility and reputation of the world-renowned "China Construction Machinery Capital".
Over the past six years, every detail, every step of hard work, and every breakthrough has proven to everyone that XCMG is worthy of your full trust.
Connecting the world is not only Xuzhou’s determination to strengthen its “No. 1 industry”, but also injects strong impetus into promoting the construction and development of a modern industrial system.
One company sparks an industry
How has XCMG International Customer Festival accompanied you for six years? The saying "Those who share the same ideals are not far away from mountains and seas" expresses its profound meaning.
At this International Customer Festival, the XCA900L8 all-terrain crane for Southeast Asian customers, the XCR90 off-terrain tire crane for Saudi customers, the XCA130_E all-terrain crane for Europe, the XCA275_U all-terrain crane for North America...a batch of customized products... The merchants were full of praise.
Yang Dongsheng, chairman and party secretary of XCMG Group and A company that creates value for the world.”
At the end of last year, XCMG established an international business headquarters and 14 global regions focusing on overseas regions and market segments to further enhance global operating capabilities.
"From 1 ton to 10 tons, XCMG's pure electric loaders have a very rich range, are very environmentally friendly, and particularly meet our needs." After experiencing the amazing performance of the XC978 pure electric loader, customer Smith from the United States placed an order in one go 10 equipment.
The favorable comments from merchants gave XCMG confidence, and also gave Xuzhou confidence. Through the platform of XCMG International Customer Festival, Xuzhou hopes that more domestic and foreign companies will come to Xuzhou to discuss cooperation, invest and start businesses, and enhance the visibility and reputation of the world-renowned "China Construction Machinery Capital".
An industry brings fire to a city
XCMG International Customer Festival is not only a display platform for products and technologies, but also a stage for cultural exchange and integration. In the eyes of many foreign businessmen, the city of Xuzhou has also become concrete.
Yunlong Lake, Xuzhou Museum, Huilongwo Historical and Cultural District, Lianglaifeng Breakfast, Xuzhou BBQ Restaurant...these places are all popular places for XCMG's overseas merchants; calligraphy, sachets, sugar figures, Hanfu, paper-cutting, traditional Chinese medicine therapy, It is their in-depth experience project.
The hospitable people of Xuzhou welcome international customers with the beautiful scenery of Pengcheng, "one city with green mountains and half with lakes", the humanistic customs of Han culture, green intelligence, and innovative and reliable engineering machinery products.
From "going out", "going in" to "going up", XCMG is making leaps and bounds on the road to global development. Through the XCMG International Customer Festival, more and more overseas merchants have fallen in love with Xuzhou.
Looking back at the six XCMG International Customer Festival, countless wonderful moments remain vividly in our minds. We look forward to creating an international marketing event brand with global influence through the cross-border integration of construction machinery + cultural exchanges + Han culture and continuing to attract fans, making Xuzhou and XCMG famous at home and abroad.
Source : www.51cm.com
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