Sany Trucks Seizes Opportunities and Forges Momentum to Win the Half-Yearly Sale
July 21,2026

Construction Vehicle News

On July 16-17, the Sany Construction Vehicle Business Division successfully held its 2026 semi-annual marketing work conference at the Changsha Industrial Park. Sany Construction Vehicle Business Division Chairman Han Shuliang, Deputy General Manager Wang Wei, Deputy General Manager Liang Yehua, Marketing General Manager Yi Haibo, along with key leaders from R&D and marketing companies, and regional heads of the marketing company attended the meeting and listened to work reports.

Review and Sharpen: Development and Risk Control in Parallel

Han Shuliang fully affirmed the performance and combat effectiveness of the marketing team in the first half of the year. He emphasized the need to always prioritize both development and risk control, achieving scale breakthroughs in a healthy business operation; regional development should be tailored to local conditions and coordinated, with leading regions continuing to lead and potential regions accelerating their catch-up. In terms of channel construction, he stressed the importance of symbiosis, mutual win, and joint growth with channel partners.

Wang Wei put forward work requirements around market expansion, emphasizing the need to work on improving market penetration, coverage, and victory rates. He asked each subsidiary to focus on key scenarios, fill information gaps, strengthen marketing capabilities and brand recognition, and drive scale growth with precise strategies.

Liang Yehua asked each subsidiary to carefully inventory their own resources, to understand the situation of personnel, channels, and inventory, to clarify strengths and weaknesses, and to be precise in their efforts.

Strategic Tone Setting: Anchoring on the "One Three Six" Plan, Rigidly Winning Half a Billion

Yi Haibo pointed out in his work report that the second half of the year will resolutely implement the "One Three Six" plan - that is, with half a billion as the goal, to consolidate three major supports: market demand, order confidence, and channel momentum, and to implement six major strategies: expanding scale, channel quality improvement, risk control, management empowerment, capability enhancement, and brand building, to win three major battles and ensure the rigid achievement of the annual goal. "The stage is as big as the heart," Sany construction vehicle people aim to be number one, to expand scale, improve service, and control risks, with half a billion as a must-reach target!

The head of the risk control and credit department, Tu Jinwei, and the head of the service and parts department, Feng Huanhuan, respectively, made special reports on risk control and service system construction.

Practical Tempering: Sharing of Excellent Experiences and Marketing Speech Competition

During the conference, four outstanding representatives shared their experiences. Tan Bin shared the way of team building and enhancement of execution speed around "team consolidation, execution acceleration, and obsession leads to distance"; Liu Xingang, taking the Hubei market as a sample, deconstructed the practical methods for increasing market share; Yang Xu reviewed the key measures for the leap in market share in Yunnan; Zhang Zhiheng focused on direct sales strategies and skills for major customers, outputting replicable experience for the second half of the year's half a billion battle, providing a fresh methodological support.

On the first afternoon of the conference, the marketing speech competition was held as scheduled. Participants competed around practical topics such as product value, customer pain points, and market breakthroughs. Yi Haibo proposed on-site "understandable, trustworthy, and memorable" as the three major review principles, requiring all marketing personnel to transform complex technical language into customer-friendly value expressions, to win trust with sincerity and professionalism, and to imprint minds with clear viewpoints. The atmosphere at the competition site was warm, fully demonstrating the thinking and expression power of Sany's marketing iron army.

Decisive Charge: Refining Regional Battle Maps, Ensuring Rigid Goal Implementation

The next day, the business planning meeting for each subsidiary in the second half of the year was pragmatically promoted. Each regional head reported on the performance in the first half of the year and the battle plan for the second half, dissecting indicators and refining measures around key dimensions such as sales targets, market share, risk control, and service improvement. The attending leaders commented one by one, requiring each region to seize the market window period for new energy and intelligent engineering vehicles, ensuring optimized inventory and controllable credit risks, to support the rigid