Multi-Country Synergy, Deepening Overseas Presence | Zoomlion Intelligent Aerial
September 20,2026
Building on its continuing "end-to-end, digital, and localized" globalization strategy, Zoomlion Intelligent Aerial Work Machinery keeps deepening its presence in overseas markets. In September 2026, the company appeared in succession at industry exhibitions in the UK, France, Peru, Indonesia, and Turkey, and hosted customer open-day events. Centered on the operating scenarios and customer needs of each region, it showcased products such as aerial work platforms, telehandlers, and forklifts, strengthening cooperation with global customers through product strength and localized service.
Deepening in Europe: Dual-Show Synergy, Electrified Products and European Manufacturing Draw Attention
From September 9 to 10, Vertikal Days, one of the most influential professional exhibitions for aerial work machinery in the UK and Europe, was successfully held at the Newark Showground.
Closely aligned with UK and European market needs, Zoomlion highlighted its full core lineup spanning scissor lifts, boom lifts, mast-climbing platforms, and telehandlers, presenting its electrified products and diversified product configurations tailored to European market demand.
Through live product demonstrations and face-to-face exchanges on site, local rental companies and customers were drawn to learn more, engaging in discussions around equipment applications and cooperation needs.
Following the UK show, the JDL EXPO (Beaune International Lifting and Handling Exhibition) was held in France from September 16 to 18. As the most professional and influential annual industry event in the French-speaking region, Zoomlion focused on showcasing its latest achievements in green, eco-friendly, and intelligent innovation. More than ten scissor lifts, boom lifts, mast-climbing platforms, and rotary telehandlers were displayed on site.
Among them, the "MADE IN EUROPE" ZA14J and ZS0607ACW-LI, along with the highly flexible ZTH4525R rotary telehandler, attracted many customers to test-drive and drew strong attention. During the exhibition, Zoomlion focused on engaging with top-tier European rental customers, further consolidating its brand awareness and technical authority in the French-speaking market.
Deepening in Latin America: Mining Show and Customer Day Drive the Peru Market
In South America, targeting the needs of Peru and surrounding markets, Zoomlion combined industry-specific product displays with on-site customer experiences through a mining exhibition and customer-day activities.
At EXPOMINA 2026 in Lima, Peru—an event attracting over 100,000 professional visitors—Zoomlion Smart Hi showcased mining-specific modified telehandlers (ZTH3513) and diesel rough-terrain scissor lifts (ZS1323RT) for the region's abundant mining resources, precisely addressing Latin American mining scenarios and highlighting its customization capabilities for special mining conditions. In the Peruvian mining market, Zoomlion products enjoy broad application potential, with telehandlers, diesel scissor lifts, and high-reach boom lifts having a solid market foundation.
At the same time, Zoomlion held a "Customer Day 2026" event in Lima, bringing a range of main models adapted to local conditions, including the ZTH4518R telehandler, ZA14NJELi electric boom lift, electric all-terrain scissor lift, and mast-climbing lift, as well as the lithium-ion forklift FB25H(L)J litio. It also displayed forklift products such as the FB50S(L), FD30HY, and TB20WRE7, along with mainstay models like the ZTH4018, ZA10JRE, and ZMP09J. Through close-range test drives and technical demonstrations, customers directly experienced the stability and efficiency of the products.
Focusing on Southeast Asia: Aerial Work and Logistics Handling Products Debut Together
At the Indonesia International Mining Exhibition held at the Jakarta International Expo Center, Zoomlion Smart Hi showcased the ZS0607HA scissor lift and the FB30G(W)-J forklift, demonstrating aerial work and logistics handling products.
Over 40 of Zoomlion's core local customers in Indonesia visited the booth, holding in-depth discussions around high-frequency equipment usage scenarios and customization needs. Through professional technical explanations and high-quality localized service demonstrations, visiting customers directly felt the excellent performance and comprehensive support system of Zoomlion products under complex working conditions. This participation not only further consolidated strategic trust with long-standing Indonesian customers but also became an important platform for efficiently driving the brand's continued deepening in the Southeast Asian market.
Deepening the Europe-Asia Hub: 20 Products Debut, New Product Launch and Cooperation Signing
Leveraging its localized business platform in Turkey and a service network radiating across Europe, Asia, and the Middle East, Zoomlion continues to demonstrate strong regional market responsiveness and product delivery capabilities.
At the strategic hub connecting the Eurasian continent, the 5th Platform Days (Turkey Aerial Work Machinery Industry Association Exhibition) was held in Istanbul from September 17 to 19.
Zoomlion Smart Hi participated with 20 mainstay and new products for the local market, spanning electric scissor lifts, electric rough-terrain scissor lifts, mast-climbing platforms, articulated boom lifts, spider lifts, and telehandlers, and held a new product launch and cooperation signing during the exhibition.
As a key layout radiating to the important regional markets of Europe, Asia, Africa, and beyond, Zoomlion has established 12 comprehensive outlets and 4 central warehouses within Turkey, comprehensively upgrading its localized operational capabilities and continuously providing strong, all-around support to local and surrounding markets.
From the electrified products and local manufacturing showcased in Europe, to the scenario-based application exchanges in Peru and Indonesia, and on to the new product launches and cooperation signings in Turkey, Zoomlion Smart Hi is advancing its overseas market development with products adapted to regional needs and continuously deepening customer communication.
In the future, Zoomlion Smart Hi will continue to center on global customer needs, drive the green and intelligent upgrading of its products, strengthen scenario-based applications and localized services, and provide more suitable equipment and support to customers in different regions!
Source : www.51cm.org
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