Forging Value, Honing Real Skills, Aiming for Ten Billion | SANY Industrial Vehicles' 2026 New-Hire Frontline Sales Training in Full Swing

October 11,2026      51cm.com

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Content Validity:SANY Industrial Vehicles is back in the classroom. In golden October, it launched its 2026 frontline sales training under the banner 'Forge Value, Hone Real Skills, Aim for Ten Billion.' On October 8, one hundred new recruits gathered at the SANY Industrial College for a five-day program now past its midpoint. On opening night, General Manager Yi Haibo took the stage. He broke down the market's opportunities and challenges, and stressed one point: to hit the ten-billion target, SANY must build a marketing force that is professional and battle-ready. The curriculum is built for combat. Two days focus on products, three on sales skills and policy. Trainees studied Value Marketing, dump-truck history, lightweight products, and business etiquette, then moved to electric dump truck analysis, online communication, and service satisfaction. Learning is tested, not assumed. Beyond a written exam, recruits entered a product selling-point contest, split into five groups and judged by marketing and R&D leaders. The message is simple: compare, learn, catch up, and surpass. Next: channel management, marketing policy, risk control, and key-account sales. As autumn deepens, so does the drive. The wisdom gathered here will become the edge that opens the 2026 market and powers SANY Industrial Vehicles toward its ten-billion ambition.