Shaping the Future of Ice and Snow Industry

February 18,2025      51cm.com

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Content Validity:On December 13, 2024, Beijing was the stage for the grand annual meeting of the China Construction Machinery Industry Association's Ice and Snow Sports and Emergency Rescue Equipment Branch. Industry leaders gathered to discuss the future of the ice and snow industry. Secretary-General Wu Peiguo highlighted the development achievements of the construction machinery industry, calling on companies to seize opportunities and increase innovation. President Zhang Hongjun pointed out that, driven by the Winter Olympics, the ice and snow industry is booming, with domestic equipment companies such as Beiqi Yuan and Shuohua Ji rapidly rising. Deputy Director Wang Ping proposed that by 2035, the sports industry will become a pillar of the national economy. Zhao Yinggang emphasized that after the Beijing Winter Olympics, the ice and snow industry is facing new opportunities, with sports, culture, and tourism jointly writing a new chapter. Deputy Director Sun Xing mentioned that new technologies bring new space for the ice and snow equipment industry, but also face challenges in technological innovation and brand building. Vice Dean Wang Zhaohong provided an in-depth interpretation of national policies, emphasizing the need to lead with ice and snow sports to promote the development of the entire industry chain. Finally, six leaders jointly launched the '15th Five-Year Plan' development planning work, marking the beginning of a new journey in the ice and snow equipment field.